Genius Ok Go Here It Goes Again

2006 unmarried by OK Go

"Here It Goes Once again"
Here It Goes Again.jpg
Single by OK Go
from the album Oh No
B-side "The Lovecats"
Released September 25, 2006 (2006-09-25)
Studio Gula Studion (Malmö, Sweden)
Length 3:00
Characterization
  • Capitol
  • EMI
Songwriter(s) Damian Kulash
Producer(s) Tore Johansson
OK Go singles chronology
"Invincible"
(2006)
"Here Information technology Goes Once more"
(2006)
"WTF?"
(2009)

"Here Information technology Goes Again" is a song by American rock band OK Go, the 5th single released from their second studio album, Oh No (2005). It was the band's just single to chart on the United states of america Billboard Hot 100 until "I Won't Let You Down" in November 2022 and peaked at number 36 on the U.k. Singles Chart, giving the ring their 2nd Britain peak-40 hitting. The music video, featuring the band dancing on treadmills, became a staple on YouTube, at 1 time beingness one of their almost watched videos with over 53 million views.

The unmarried'southward B-side, "The Lovecats", is a cover of the song by the Cure and was previously included on the band's Exercise What You Want EP and the single "A One thousand thousand Ways". An alternate version was nicknamed "Britain Surf".

Limerick and recording [edit]

Written by Damian Kulash Jr., the iii-infinitesimal "Here Information technology Goes Again" is prepare in mutual fourth dimension at a "Moderately fast rock" tempo of 144 beats per minute. It is composed in the key of C major, with the song range spanning from Civ to Aiv.[1] Kulash too sang and played the guitar in the original mix, which was produced past Tore Johansson with co-production done by Eric Drew Feldman, Howard Willing and Ken Sluiter. Andy Duncan was some other guitarist on the runway. Other instruments on the recording include drums performed past Dan Konopka and bass by Tim Nordwind. David Carlsson and Petter Lindgård were the song's engineers, with Jens Lindgård being the technology assistant. Recorded at Gula Studion in Malmö, Sweden, it was mixed at The Hamlet Recorder in Los Angeles by Dave Sardy, and finally mastered by Robert Vosgien at Capitol Mastering, also in Los Angeles.[2]

Commercial performance [edit]

On the American Billboard Hot 100 nautical chart, issue dated September 16, 2006, "Here Information technology Goes Again" debuted at number 87,[3] and by the next calendar week it rose to its peak into the top 40 at 38.[4] The track lasted a total of 20 weeks.[five] Additionally, information technology reached into the tiptop 40 onto the Pop 100 at number 34,[half-dozen] also as number 17 on the Adult Top 40[seven] and Alternative Songs charts.[eight] "Here Information technology Goes Once more" was also a Acme 40 hit in other countries. On the UK Singles Nautical chart, information technology debuted at number 36,[9] while on the Official New Zealand Music Chart its peak position was 28.[10] In Australia, the vocal began at number 67 on the ARIA top 100 singles nautical chart, and rose to 63 the next calendar week and likewise topped the Hitseekers chart, which surveys tracks by bands that have not reached into the top 50 of the main nautical chart.[11]

Music video [edit]

The music video of the song is an elaborate performance of the band dancing on eight treadmills, arranged in two rows of four and in alternating opposite directions, in a single continuous have. Choreographed and co-directed by the ring and lead singer Damian Kulash's sis Trish Sie, it took a full of seventeen attempts to complete the video.[12] As in the band's video for "A One thousand thousand Means", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006, and has been viewed over 53 meg times. Information technology premiered on VH1's Top xx Countdown that same twenty-four hour period. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Honor for Best Short Course Music Video and the 2006 YouTube awards for Most Creative Video.

In "The Must List" on the August 18, 2006, issue of Amusement Weekly, the video was ranked number nine: "The votes accept been tallied, and this year's award for Best Utilise of Treadmills in an Alt-Popular Music Video goes to... http://okgo.net/news.aspx".[xiii] In July 2011, the music video was named one of "The 30 All-TIME Best Music Videos" by Fourth dimension Magazine.[xiv]

Uk Surf Mix [edit]

During the summertime of 2006, the band recorded a slower version of "Here Information technology Goes Once more" "in their cranium".[15] This version, dubbed "UK Surf" or the "UK Surf Mix", was released on iTunes in the UK the aforementioned 24-hour interval as the single. After being featured in the January 2007 Greyness's Anatomy episode "Great Expectations", it was released in the United states through iTunes on February 1, 2007, equally a digital download.

Track listings [edit]

Credits and personnel [edit]

Credits are adjusted from liner notes of the single release.[2]

Locations

  • Recorded at Gula Studion in Malmö, Sweden
  • Mixed at The Hamlet Recorder in Los Angeles, California
  • Mastered at Capitol Mastering in Los Angeles, California

Personnel

  • Songwriting, vocals, guitar – Damian Kulash Jr.
  • Production – Tore Johansson
  • Co-production – Eric Drew Feldman, Howard Willing, Ken Sluiter
  • Engineering – David Carlsson, Petter Lindgård
  • Assistant applied science – Jens Lindgård
  • Guitar – Andy Duncan
  • Bass – Tim Nordwind
  • Drums – Dan Konopka
  • Mixing – Dave Sardy
  • Mastering – Robert Vosgien

Charts [edit]

Release history [edit]

In popular culture [edit]

According to MTV Games's Paul McGooyer, the video game Rock Ring helped to spur further interest in the band.[24] The E3 2022 trailer for Lego Dimensions features the song.[25] Parodies of the video take appeared on The Simpsons, The Adequately OddParents, Foster's Dwelling house for Imaginary Friends, and Kuu Kuu Harajuku (created by Gwen Stefani).[26]

References [edit]

  1. ^ "OK Go – Here It Goes Again Canvas Music (Digital Download)". Musicnotes.com. Alfred Publishing. Retrieved Oct 16, 2012.
  2. ^ a b c Here It Goes Over again (European unmarried-sided 7-inch vinyl disc). OK Go. Capitol Records. 2006. ANGES22, 0094637520871. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  3. ^ "The Billboard Hot 100: September 16, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
  4. ^ "The Billboard Hot 100: September 23, 2006". Billboard. Prometheus Global Media. Retrieved September nine, 2014.
  5. ^ a b "OK Go Nautical chart History (Hot 100)". Billboard. Retrieved September nine, 2014.
  6. ^ a b "Oh No – OK Go Awards". Allmusic. Rovi Corporation. Retrieved September 9, 2014.
  7. ^ a b "OK Go Chart History (Adult Pop Songs)". Billboard. Retrieved September 9, 2014.
  8. ^ a b "OK Go Chart History (Alternative Airplay)". Billboard. Retrieved September ix, 2014.
  9. ^ a b "Official Singles Nautical chart Elevation 100". Official Charts Company. Retrieved September ten, 2014.
  10. ^ a b "OK Get – Here It Goes Over again". Top 40 Singles. Retrieved September 9, 2014.
  11. ^ a b c "Issue 870" ARIA Top 100 Singles. National Library of Australia. Retrieved September 24, 2020.
  12. ^ "Here Goes 'OK Go' Again". CBS News. October 26, 2006.
  13. ^ "The Must Listing: August eighteen, 2006". Amusement Weekly. Time Inc. August xi, 2006. Retrieved Oct 5, 2014.
  14. ^ Claire Suddath (July 28, 2011). "The 30 All-TIME Best Music Videos - OK Go, 'Here It Goes Over again'". TIME. Archived from the original on September 26, 2011. Retrieved Baronial 19, 2011.
  15. ^ OK Get - news Archived September 27, 2007, at the Wayback Machine
  16. ^ Hither Information technology Goes Once more (US promo maxi-CD). OK Go. Capitol Records. 2006. DPRO 0946 3 75213 2 8. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  17. ^ Hither It Goes Over again (European CD single liner notes). OK Become. Capitol Records. 2006. ANGECD22, 0094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  18. ^ Hither It Goes Again (Australian CD single liner notes). OK Get. Capitol Records. 2006. 094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  19. ^ Here It Goes Once again (New Zealand CD single liner notes). OK Go. EMI Records. 2007. 3868350. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  20. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 7, 2018.
  21. ^ "FMQB Airplay Archive: Modern Stone". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  22. ^ "FMQB: CHR". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  23. ^ "The ARIA Report: New Releases Singles – Week Commencing 23rd October 2006" (PDF). ARIA. October 23, 2006. p. thirty. Archived from the original (PDF) on Feb 23, 2008. Retrieved Feb 22, 2022.
  24. ^ Gies, Arthur (September 27, 2010). "Rock Band 3: Songs on the Move". IGN . Retrieved September 27, 2010.
  25. ^ LEGO Dimensions (June 9, 2016), LEGO Dimensions: E3 Trailer - New Adventures Look!, archived from the original on December 13, 2021, retrieved June 15, 2016
  26. ^ Lollapalooza 2011: Q&A with OK Go from USA Today, by Brandon James Smith, published Baronial iii, 2011, retrieved September 27, 2011

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Source: https://en.wikipedia.org/wiki/Here_It_Goes_Again

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